Millennials aged between 18 to 34 years old are quickly shaping the economic sphere and changing nearly everything they touch. From making certain industries obsolete to putting more of their trust in technology, millennials are now changing the medical industry by demanding more engagement through online portals.
While there are health portals to help millennials can get their records online, the information usually isn’t complete and not as engaging as they’d like. Here are five reasons why this group wants their personal health records on-the-go.
Millennials have shown that they prefer personal engagement and information directly about them. This has long been the trajectory of technology and how people use it. Most millennials, along with other age groups who are acquainted with the Internet, use online portals to get information personally relevant to them. While these portals give some information, it doesn’t provide a full record that patients can read over at their leisure.
This age group has shown a propensity to want their personal information at their grasp, to read over and share whenever they want. It has also been shown that even though 64 percent of Americans don’t access their medical information online, 57 percent of that group would be more interested in their health if they had open access to records. Improving engagement could exponentially increase medical revenue while also giving millennials what they have been begging for.
Additional Doctor Services
Doctors provide a huge number of services, but they tend to only discuss relevant ones with clients. While this makes sense as doctors don’t want to provide irrelevant procedures, millennials would love to know more about what their doctors do. This is especially true as most of this age group finds doctors online and reads about their offices long before setting up an appointment.
By providing millennials their records online, these portals could also expand on what this group wants by providing information on doctors they have seen or ones that would be relevant to their conditions. Not only would this make millennials more comfortable with their doctors, but it could also drive sales by having them ask doctors for additional services.
Expanding on the last point, millennials want to know where to go as their health changes. Where can they go locally that would treat major conditions like diabetes, cancer or mental health disorders? Who in the area is the highest rated, or who provides coverage in their network?
Adding this level of engagement within an online portal shouldn’t require much effort for technological engineers. This age bracket also takes much more interest in its health. They would love to read their records, analyze medical terms and see what doctors are objectively assessing about them.
Willing to See Different Doctors
Even though both millennials and baby boomers are shown to be interacting with technology more and more, they interact with their doctors in a very different way. Baby boomers are characterized by comfort. They need to be comfortable with their doctor, and they tend to stay with the same doctor for years even if another one may suit their needs better.
Millennials tend to have much less loyalty. They want doctors who can provide care for their exact condition or meet their individual preferences. They are more prone to shopping around for doctors and have no qualms about going from one professional to another. Having their records in a mobile or online environment would make this process much easier as they wouldn’t have to contact the office, pay any record fees or jump through hoops to get their medical information.
Trust in Technology
No generation has put so much trust in technology as millennials. Some believe that it’s because they were born in the age of pervasive mobile devices, while others see this as a curious group that is constantly seeking more knowledge. In either case, this has led this age bracket to seek everything online.
Studies have shown that millennials will seek out local offices, read reviews and find both doctors and hospitals online. While personal referrals are still effective, most people will still see if the referred doctor is online. This extends to being able to see their records whenever they want.
Instead of going by a doctor’s word, millennials would rather read their records and see everything that their doctor found. Without this level of transparency, millennials often find themselves begging for more information and distrusting their doctor.
Millennials crave information, especially if it personally concerns them. It has been shown that this group trusts technology and they would love having their personal medical records accessible at any moment.
Many experts are even thinking that providing this access will be what separates successful offices from failures in the near future. By giving millennials what they want in regards to access, this could cause them to seek out medical help more often while making them even more engaged in their health.